You thought it was the one…the one service that was EXACTLY what the world needed…until your numbers and sales said otherwise.
We’ve all been there. You created that offer from your heart with pure passion and you know it is helpful and needed. Maybe you even gave it a fun catchy name like “Millionaire Special,” . You launched it, dreamed of a waitlist, and spent way too long perfecting the Canva graphics.
And then? Crickets.
No buzz. Few to no sales. No bottom-line win. And a direct punch to your gut.
Oof. It stings. But that sting? It’s actually your business whispering, “Let’s pivot.”
Get Cozy with Your Data
Time to be a detective 🕵️♀️You are allowed to love an offer. But you’re also allowed to let it go when the math stops mathing. Loving a service isn’t the same as it being profitable. And spoiler alert: your favorite offer probably won’t be your most profitable. But what do you do to figure it out? Here are the steps I recommend:
- Pull your reports:
- How many units did you sell?
- What did it cost you in time, tools, or labor?
- Did the profit margin feel worth it?
- Are clients raving or just kinda “meh”?
Sometimes, the offer we least expect turns out to be the dud. Don’t ignore your data. Instead, use it to make smart shifts. Look at your top 3 revenue generators and ask:
- Is the pricing aligned with the value?
- Can I scale or simplify this offer?
- What would happen if I phased out the lower-performing one?
Sunsetting an offer doesn’t mean you failed. It means you evolved. Give yourself permission to pull it off your site, remove it from your scheduler, or rework it for a future relaunch. Let it rest and reclaim the energy (and financials) it was quietly draining.
Because here’s the truth: what your gut loves and what your business needs can co-exist… when your numbers lead the way.
Audience Check: Are You Speaking Their Language?
Sometimes your favorite offer fails because it doesn’t solve what your clients actually need right now. Are you hitting their core pain point? Maybe your service is excellent, but it doesn’t feel urgent or solve their biggest pain point right now.
If your offer solves a real problem, you may just need to reframe how you talk about it.
- Focus on results, not just features.
- Swap “industry language” for “their language.”
- Make the urgency obvious.
So, before you toss your offer into the “didn’t work” pile, pause. The issue might not be the service, it might be how you’re framing it. Your job is to connect the dots between what you do best and what your client actually needs right now. Use their words, speak to their urgency, and spotlight the transformation you provide.
When you do that? Your messaging clicks and your clients will be so grateful that you are solving their immediate problems!
Test Like Your Profit Depends on It (Because It Does)
Here’s are 4 ways to repackage your offer in ways that will speak to your clients needs:
- Price Point Testing
Offer the exact same service with tiered pricing or introductory discounts to a small test group. You’re not devaluing, it’s market research. - Bundle + Unbundle:
Break down a service into standalone micro-offers or package smaller ones into a premium transformation. Example: Turn a $500 coaching session into a 3-part series for $1,200 with added. - Recurring Revenue Pilot (My Favorite)
Repackage your offer into a subscription or retainer model, even if only with 3 clients to start. This helps your clients budget better and not feel nickel and dimed! - Value Ladder Reframe
Place the offer within your revenue generator map. Is this your gateway offer? (low price, high volume), core offer? (mid-tier, high conversion), signature offer? (premium, low volume, high impact). Make sure it’s priced and presented accordingly.
When It’s Time to Move On
Okay, tough-love moment💡 You’ve done the work. You’ve looked at the numbers. You tested different pricing, tried new messaging, maybe even bundled it with your other services. And still… that “Millionaire Special” isn’t giving millionaire results.
So here’s your loving nudge: set it free. 💔✨
Retiring an offer isn’t a failure: it’s a power move.
It says you’re willing to lead with strategy, not just sentiment.
It says your business isn’t built on ego, it’s built on evolution.
All that passion? That creativity? That Canva masterpiece you poured your heart into? It’s not wasted. It was part of your learning curve. It shaped the business owner you’re becoming.
Letting go of what’s not working opens space for what will.
Call to Action
At My CFO, I’m here to help you make that decision with data, not doubt. Together, we’ll break down the numbers, review your revenue generators, and identify what’s giving you a return versus what’s just taking up space on your website and in your soul.
📩 Ready to finally retire the offer that’s draining you?
Let’s look at your reports together and build a service suite that’s profitable and aligned.
👉 Fill out the contact us form or email us (hello@myonlycfo.com) directly to get started.
Manifesting Magic,
Crystal
Because cash flow isn’t luck, it’s strategy.
www.myonlycfo.com
