Certified QuickBooks Accountant

Accounting For The Growing CEO

Supporting you as you hire and scale.

Let’s Make Sure It’s A Good One

Your Numbers Tell A Story

Crystal

At My CFO, we provide:

The entrepreneur journey is a season of ebbs and flows. Sales are great…but then they aren’t. Employees are amazing but funding payroll is giving anxiety. Cash flow is wonderful…and then all the sudden your borrowing from your cash reserves. You’ve grown so fast that you realize that no one ever taught you how to budget for the low seasons, or how to have payroll reserves for employees, or even what bank accounts your business should have.

My CFO - QB Badge 2 - Website 7.8.26
My CFO - QB Badge 3 - Website 7.8.26
My CFO - QB Badge 1 - Website 7.8.26
My CFO - QB Badge 4 - Website 7.8.26
Crystal - CEO and Founder
Crystal CEO & Founder
Dena - Accountant
Dena Accountant
Jackie - Office Manager
Jackie Office Manager
Matthew - Brand Marketing
Matthew Brand Marketing
Sam - Bookkeeping Assistant
Sam Bookkeeping Assistant
Tanya - Accountant
Tanya Accountant
Meet Our Team
CLIENT LOVE & TESTIMONIALS

Kind Words From Our Clients

We're proud to support business owners with financial clarity, personalized guidance, and a team they can count on. See what our clients have to say about working with My CFO.

Deniese Ossey
3 months ago
As a Realtor, I know how important it is to have professionals you can trust, and the team at My CFO has been exactly that for me. They keep my books organized, communicate regularly, and make my finances feel much less overwhelming. I especially appreciate the weekly check-ins and knowing they're always available when I have questions. They genuinely care about my business and feel like part of my team, not just my bookkeeper or accountant. I highly recommend My CFO to any business owner looking for knowledgeable, reliable, and personable financial support.
Response from the owner:With your 20+ years in real estate industry, you have actually taught us a lot on how to budget and forecast for realtors. Thank you for sharing your knowledge and for helping us help others. So grateful to support you and your dreams as you help others into their dream homes.
John Manning
5 months ago
I've been working with Crystal for 10 years! She has been an amazing, forward thinking, encouraging CFO for me and my board. I am grateful for her guidance, and along with Dena, her excellent service! Onward and upward!
Response from the owner:You are one of the kindest souls I have ever had the pleasure of working with. How you lead your board and share the vision of The Academy has impacted my life in the best way. You and I have journeyed through all the things over the last 10+ years and I am grateful for your guidance as you are for mine. Namaste my friend.
Inez Robinson-Odom
5 months ago
Very professional. Always addressed my concerns quickly and was able to support my business through economic changes.
Response from the owner:You are doing amazing things and have such gusto behind you when you do! We are honored to support you.
Braedon Lasonde
5 months ago
I cannot say enough good things about Crystal and her team! Hiring my CFO is far more than hiring a bookkeeper; they provide organized financial data and reporting that create real clarity and predictability for your business. Their team is knowledgeable, professional, and genuinely invested in helping business owners succeed. After working with several bookkeepers early on, I can confidently say I would have saved years of stress had I partnered with them from the beginning
Response from the owner:We love working with you. Your mind, while very creative, also is very analytical. You see how the systems should flow and how you want to see your numbers. Plus, we are inspired, seeing all the custom engine builds you do at FSI. Thank you for trusting us with your financials and for helping us level up both of our businesses along the way!
David Packard
6 months ago
MY CFO has been such a great asset for our business. I love knowing that our finances and bookkeeping are in great hands. Dena is so wonderful to work with. Crystal, the owner occasionally checks in as well to make sure that we are happy and satisfied with our services. I highly recommend working with them!
Response from the owner:David & Kim, it has been a pleasure supporting Packard Plumbing with bookkeeping. Thank you for always being so kind, thoughtful, and caring when we meet. Dena thinks you are wonderful to work with too! -Crystal
Andrea Rosas
6 months ago
I’ve been working with My CFO for almost a year now and I have nothing but great things to say about them. The onboarding process was very simple, clear and straightforward. My books are up to date, organized and Dena is always there to answer my questions. I would highly recommend to anybody in need of these services :)
Response from the owner:Andrea!!!! If only we lived closer, our whole team would order your food plan! And take all of your cooking classes. Thank you for inspiring us with your life, healthy eating, and motherhood. Looking forward to the impact you continue to have on your community!! - Crystal
Jerry Taylor
6 months ago
Before My CFO, I felt overwhelmed by my finances. Now everything is structured, predictable, and easy to manage. Plus, they check in with me every week. The constant communication helps me build trust with them and know that they are doing their job. Thanks Crystal, Tanya, and the whole team!
Response from the owner:It has been a blessing to have met you and Ashley. And then to support Taylor Custom Rings, where love is love??? A true honor. I look forward to our meetings and Tanya shares how you are one of her favorite people to work with! We love handling your accounting and CFO Advisor!!! - Crystal
Working with MyCFO has been an absolute game-changer for my business. Their team is on top of it, keeps everything organized, and helps me plan for growth. I highly recommend their services. Everything is structured, predictable, and easy to manage. I cannot overstate how much they've helped!
Response from the owner:Thank you for letting us be a part of Simplicity IT. We have loved supporting you with your accounting needs. You are a true visionary and we are here to help your big dreams become reality. - Crystal
Melissa D
6 months ago
I've been working with MyCFO for a while now and couldn't be happier. My bookkeeper is detail-oriented, responsive, and makes what used to feel overwhelming completely stress-free. It's clear they genuinely care about their clients. Highly recommend.
Response from the owner:So grateful for your continued trust in me and my team. You have been wonderful to work with and support Raceway Electric. I love how your meetings have evolved and that you and Dena are so dialed in now! -Crystal
Christian Diaz
6 months ago
Working with Crystal and Dena has been truly life-changing. When I started my business five years ago, I handled all of my bookkeeping on my own. After about two years, it became clear that I didn’t fully understand what I was doing—and that lack of knowledge was costing me time, money, and peace of mind. Since bringing Crystal and Dena on, everything has changed. They’ve helped organize my books, clean up mistakes, and most importantly, taught me how to actually read and understand my P&Ls. That’s been huge for me—not just for running my business day-to-day, but for planning ahead, forecasting expenses, and even working toward bigger personal goals like purchasing a home. They’ve taken a major source of stress off my shoulders, which has allowed me to stay focused on what I do best: coaching and training my clients. If you’re running a business and feel unsure about your numbers—or you know your books aren’t where they should be—Crystal and Dena are the team you want. They’ll not only get you organized, but they’ll help you save money on taxes by making sure everything is done right.
Response from the owner:Christian, you are changing lives and an inspiration. It is an honor to be able to support you with your accounting needs so that you can do more of your life's purpose. We love seeing the coaching, mentoring, and advice (and then applying it to our lives too) that you share so openly. We love working with you! -Crystal
Amy Kendall
6 months ago
I loved working with Crystal and her team they are fantastic! Crystal has a great knowledge of all things Accounting
Response from the owner:Your sense of humor is the best. I always walked away from our meetings smiling. Thank you for your big heart and all you do for your community - it was an honor to do your forecasting and bookkeeping. -Crystal
Jose Hernandez
6 months ago
Crystal, owner of MyCFO, is someone I truly trust and respect—both as a professional and as a fellow BNI member. She has a real gift for helping startup business owners understand their numbers and make smart financial decisions without feeling overwhelmed. What I appreciate most is how she genuinely cares about the people she works with. She’s not just about numbers—she’s about helping businesses grow the right way. If you’re starting a business or trying to get better control of your finances, I highly recommend connecting with her.
Response from the owner:What kind words Jose! Thank for sharing your feedback and insight. We love working with you (JFH Insurance) and know how big your heart is too.
Beth Hutchins
7 months ago
Crystal and her team go above and beyond to understand your needs and give you and your books the boost they need to turn your story into success! I’m more than happy to recommend My CFO to everyone I meet who is looking for quality service from genuinely good people!!
Response from the owner:Beth, you have been so wonderful for our team. From the amazing referrals you have sent our way, to the awesome branding you have created for us (our business cards look on point!), to your kind and caring friendship, it is a blessing to have you as a friend. I am grateful for you!
Aaron Johnston
9 months ago
Great communication, everything is done correct and on time.
Response from the owner:Hi Aaron!! Thank you so much. Tanya thinks you have great communication too. We are grateful to be handling Johnston Motorsports bookkeeping! -Crystal
Bri Valdez
12 months ago
What an inspiration. Crystal is a wealth of knowledge all things bookkeeping & numbers & is friendly to all who know her!
Response from the owner:Grateful for your kind words, Bri. Watching VBros Pest Control launch and grow has been an absolute joy. I am so proud of you and your family for making it happen!!!
Keith McLaurin
1 year ago
I highly recommend My Chief Financial Officer LLC and Crystal Noell. Crystal is extremely knowledgeable and provides valuable guidance on managing company books, budgeting, and setting financial goals. Her firm goes well beyond basic bookkeeping — they also offer support in areas like forensic accounting, making them a great resource for businesses with more complex needs. Definitely worth scheduling an appointment to learn how they can help your business grow and stay on track.
Response from the owner:It has been wonderful getting to know you Keith! It has been a great relief to work with a business lender and know that our clients are taken care of with you - AND - getting great interest rates!!!
Denis Daigle
1 year ago
I came for the money mindset coaching and cashflow insights as I was starting my own business, but stayed for the care and heart Crystal pours into every aspect of her services, books and training courses. It’s rare to find someone who’s so accomplished take time to help out those at the beginning of the journey. Her life story gives a hint as to why. Bring multiple notebooks, she’s keeps sharing gold every session.
Response from the owner:Denis!!! What a wild ride the last couple of years have been. Thank you for being a part of Path to Profit and for showing up - for yourself and for me! Your feedback and insight has helped make me and my team better!
Marilyn Beck
1 year ago
If you are even thinking about starting your first business, The STOP method is something you need to read before you do. It’s very easy to read. And the concepts are simple. Her story telling style gives great insight to what can happen if you don’t start with a base-line plan and what can happen if you do. Do get her DIY worksheets to go along with if you are ready to take the next step. GREAT read. Even for your young entrepreneurs.
Response from the owner:Thank you for reading my book and for sharing your thoughts! I look forward to hearing how it helped you in your leadership business.
Steve Luich
1 year ago
I read the book “The STOP Method” written by the founder of My CFO, Crystal Noell. Crystal and her company and book are amazing. The book is great for anyone interested in starting a business or anyone interested in how business works. Crystal writes in an easy-to-read, conversational style, and her positive attitude is truly inspiring. I highly recommend the book and the company for anyone seeking financial assistance for their company.
Response from the owner:Steve the Giant!!! Your support and friendship over the years has been wonderful. Thank you for not only buying my book, but reading it!!! And for listening to my updates on my bookkeeping firm.
My CFO makes bookkeeping and all things finances very easy for me. I am somebody who stays away from all this stuff. I rather run my business than look at my QuickBooks and forecast numbers. Also, Crystal, the founder, wrote an amazing book called “The Stop Method.” She also has a weekly budgeting meeting called path to profit. My wife loves those calls. I now recommend all my clients to my CFO.
Response from the owner:Joe!!! What a gift it's been to work with you. Your insight as a business coach and human has been priceless. Thank you for believing in me, cheering me on when I needed it, and for trusting me (and my team) with your bookkeeping for several of your businesses.
Dena Whetten
1 year ago
Response from the owner:Thank you so much for your five-star review, Dena! We truly appreciate your encouragement and support. We’re committed to providing reliable bookkeeping and financial management services to help our clients stay organized and confident in their finances. Your support inspires us to keep delivering our best!
Tales of an Entrepreneur by Crystal Noell

Crystal’s Blog

I blog about my financial experiences, be it hiring, cash flow crunches, or building rainy day reserves…plus daily life as a mom, wife, mentor, while treating a chronic illness. ‘Being Different isn’t a bad thing, it means you’re brave enough to be yourself.’ Luna Lovegood from Harry Potter