Authentic – Courageous – Transparent

Cash Flow Isn’t Luck, It’s Strategy

Would you agree that your cash flow is one of the most frustrating parts of running your business? We agree – and that is why we pair our bookkeeping services with weekly budgeting support.

Authentic – Courageous – Transparent

Meet Your Bookkeepers

Crystal Noell

Founder & CEO

As a 4-year-old in foster care (with a 20-word vocabulary) to a high school valedictorian, college graduate, and now a self-made multimillionaire, Crystal keeps pushing through statistics AND her self limiting beliefs.

Over the past 17 years, Crystal has launched 8 businesses (sold 3!), published two books, and created a budgeting method for the every day business owner. She’s coached thousands of entrepreneurs to achieve six-figure salaries, hire and pay their teams competitive wages, and survive the cash flow crunches.

As a Certified QuickBooks ProAdvisor®, trained in EOS® and GiANT® leadership, she combines real-world business experience with proven bookkeeping strategies to help entrepreneurs align their finances with their gut feelings.

When she’s not mentoring business owners, Crystal is living her own version of freedom: working when she wants with whom she wants, date days with The Hubs, Guardians of the Galaxy marathons, and showing up for her “ducks” (children).

  • Enneagram: 4w5

  • Myers Briggs: ISFP

  • 5 Voices: Nurturer/Creative

  • Human Design: Projector 5/1

Tanya - Bookkeeper
Tanya

Bookkeeper

Tanya brings over eleven years of accounting experience to the My CFO team. She understands the importance of accurate and timely bookkeeping and works hard to ensure that your needs are being met.

A fun fact about Tanya is that she was given the gift of life, a kidney transplant. Waiting for a match, finding a match, and recovering from the transplant has given Tanya an appreciation for life and health.

In her free time, Tanya enjoys spending time with her husband of twenty years and two boys, ages sixteen and twelve. She loves reading, volunteering with her church, and decorating cookies. Like Crystal and Dena, she lives on a lot of land, loves all her farm animals, and enjoys the slower pace of country living.

Dena - Bookkeeper
Dena

Bookkeeper

Dena loves checklists and order, which make her a powerhouse when it comes to bookkeeping. She is constantly leveling up her knowledge and staying up to date on best bookkeeping practices.

Dena is a mother of three and the wife of a rancher. With her degree in psychology with an emphasis in organizational behavior, she loves understanding how business owners and their busy lives work, and then finding a way to support them.

In her free time, Dena loves to bake delicious meals for her family, watch Hallmark movies, and take care of her many farm animals.

Empowering You Through Numbers

Cash Flow Isn’t Luck, It’s Strategy

At My CFO, we don’t just keep your books up to date, we are also constantly looking at your books, analyzing trends, and empowering you with data that aligns with your gut feelings.

Stay organized and on track with professional bookkeeping services tailored to your business needs.
Get one-on-one financial coaching to make informed decisions and unlock your business's full potential.
Gain financial knowledge and confidence with our masterclasses designed for entrepreneurs like you.

Authentic – Courageous – Transparent

Personalized Financial Solutions

No two businesses are the same. That’s why we offer tailored bookkeeping services to meet the unique financial needs of your business. Whether you need bookkeeping, CFO coaching, or self guided budgeting masterclasses, we are here to support you.

Personalized Financial Solutions
Our Vision

To bring cash flow clarity to every small business owner in the world.

Our Mission

To teach business owners how to confidently manage their cash flow by combining intuition with real-time bookkeeping data.

Our Core Values

Authentic
We are who we are and that is who we show up as – on good days and hard ones
Courageous
We boldly challenge the status quo on business finances
Transparent
Entrepreneurship is a roller coaster and we don’t pretend otherwise

Books for Entrepreneurs:
Budgeting Made Easier

In “The STOP Method”, bookkeeper Crystal Noell introduces her five-part budgeting method. Each of the five parts have actionable budgeting steps.

Once you read this book and use the workbook, understanding your cash flow, sales goals, and profit margins will be easier for you.

Upcoming Events:
Connect, Learn, and Grow

Our weekly event (Path to Profit) isn’t another course you buy, binge, and forget. Your CFO Coach will be Crystal, who has built 8 businesses, scaled and sold 3 of them! She knows what it’s like to stress over payroll and wonder how you’ll survive the month. Ask what you’ve been scared to say out loud. You’ll get cash flow clarity, budgeting tools, and pricing data that aligns with your gut instincts.