Authentic – Courageous – Transparent

Cash Flow Isn’t Luck, It’s Strategy

Would you agree that your cash flow is one of the most frustrating parts of running your business? We agree! And that is why we pair our financial leadership with a variety of services, be it accounting, coaching classes, and quarterly budgeting events.

Empowering You Through Numbers

Cash Flow Isn’t Luck, It’s Strategy

At My CFO, we help you to achieve financial leadership for your growing and scaling business. We are also constantly looking at your accounting, analyzing trends, and empowering you to lead with data that aligns with your gut feelings.

Expert Bookkeeping
Stay organized and on track with professional bookkeeping services tailored to your business needs.
Personalized Coaching
Get one-on-one financial coaching to make informed decisions and unlock your business's full potential.
Empowering Masterclasses
Gain financial knowledge and confidence with our masterclasses designed for entrepreneurs like you.

Authentic – Courageous – Transparent

Personalized Financial Solutions

No two businesses are the same. That’s why we offer tailored financial services to meet the unique financial needs of your business. Whether you need bookkeeping, CFO coaching, or self guided budgeting masterclasses, we are here to support you.

Personalized Financial Solutions
Our Vision

To bring cash flow clarity to every small business owner in the world.

Our Mission

To teach business owners how to confidently manage their cash flow by combining intuition with real-time bookkeeping data.

Our Core Values

Authentic
We are who we are and that is who we show up as – on good days and hard ones
Courageous
We boldly challenge the status quo on business finances
Transparent
Entrepreneurship is a roller coaster and we don’t pretend otherwise

Books for Entrepreneurs:
Budgeting Made Easier

In “The STOP Method”, accountant Crystal Noell introduces her five-part budgeting method. Each of the five parts have actionable budgeting steps.

Once you read this book and use the workbook, understanding your cash flow, sales goals, and profit margins will be easier for you.

Upcoming Events:
Connect, Learn, and Grow

Crystal Noell

Our events at My CFO aren’t something you attend, binge, and forget. They’re people-first spaces where CEOs come to learn, lead, and breathe again. Whether you’re joining a quarterly budgeting workshop, or one of our 2026 financial leadership programs, you’ll get more than formulas and spreadsheets. Crystal Noell, founder of My CFO and creator of The STOP Method™, has coached thousands of business owners through the pressure of payroll, slow seasons, and growth. Every workshop gives you cash-flow clarity, practical budgeting tools, and pricing strategy that aligns with both data and your instincts… all delivered with the heart, honesty, and humanity you’ve been craving in your financial journey.