You know your favorite offer,  the one that helped you grow your business, paid the bills for years, and got you your first big client?

Is it still generating profits? Bringing you joy? Making your clients happy? Or do you keep it around because it was the offer that started it all? 

If a service no longer lights you up, drains your team, or barely breaks even…it’s time to evaluate if it’s still part of your Path to Profit or if it’s actually blocking your cash flow growth.

Why Hanging On Slows You Down

Old offers can quietly become energy-zappers. Instead of boosting your business, they:

They hog resources.
They take up time.
They confuse your ideal clients.
They dilute your brand and muddy your operations budget.

Think of it like keeping too many apps running on your phone, it drains the battery without adding any real value. When you clear them out, everything runs smoother.

Clues Your Service is Past Its Prime

Here’s how you know it might be time to show an offering the exit:

• Margins keep shrinking even after your tweaks and pivots
• Clients rarely ask for it anymore
• It feels outdated compared to your other offers
• You secretly hope nobody brings it up again

If these sound familiar, it’s your sign that this offer has done its job and it’s time to retire it with grace.

The Upside of Letting Go

Letting go isn’t about loss, it’s about focus. By clearing away what’s outdated, you free up space for offers that actually excite you and your clients. 

It’s like decluttering a closet: once you get rid of what doesn’t fit, you finally see the pieces that do. 

This isn’t about being ruthless. It’s about being intentional.

Retiring an offer doesn’t mean you’re failing. It means you’re evolving.

When you let go of the services that no longer serve you, you open the door for premium pricing, better-fit clients, stronger delivery, and less stress. More profit, less stress.

How My CFO Makes It Easier

At My CFO, we don’t do “guess and hope” strategy. We look at your real-time numbers inside QuickBooks, apply The STOP Method™, and help you analyze your true revenue generators using your Profit & Loss reports.

You’ll know which offers are high-margin, which ones are worth a price increase, and which ones are ready for you to retire.

Because increasing sales isn’t just about adding offers. It’s about knowing when to let some of them disappear.

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Cash flow isn’t luck, it’s strategy,
Crystal